For Media Planning

BRAD is an indispensable media planning tool which provides a single source of in‐depth profile information for all UK media titles that sell ad space. BRAD’s directory offers rich information on media titles, their key people e.g. editorial, production and commercial contacts, together with in‐depth channel, category and performance data.

BRAD delivers a comprehensive catalogue of UK media titles and is the key to planning successful media campaigns that maximize advertising spend.

  • Save time - with over 12,000 media titles across all media channels you can be sure to find everything you need to know, quickly and easily. Create, save and amend title lists.
  • Make informed buying decisions – analyse the latest ABC, NRS, JICREG, BARB and RAJAR reports to gain insight into circulation, readership and rates to help you to identify the most suitable titles and platforms for your campaign.
  • Plan cross-channel ad campaigns – refine and filter by category, region, and sector.
  • Make informed decisions - compare and track media title performance and view historical data to ensure campaign success.
  • Be confident - the top advertising agencies use BRAD when planning their campaigns, so you can be confident that it will deliver impeccable results for you too.

BRAD is like the bible! If it's not in BRAD then it's generally not worth considering using. If they stopped publishing BRAD I would not know where to start!

Carrie Webster | Mindshare

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