Campaign Spotlight

As VR has started to be prolifically integrated into marketers’ campaigns, Rustlers have taken the medium and used it in a rather unique way, helping to remind youngsters how good they have it in the modern age.

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Campaign Spotlight: Super Bowl LI Special

Whilst the matchup between the New England Patriots and Atlanta Falcons may be the focal point of Super Bowl Sunday for sports fans, the rest of us will be on the lookout for outstanding ads. Check out our picks for the best ads of Super Bowl LI and vote for your favourite.

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Despite the #courgettecrisis and the surprise departure of their marketing director last week, Sainsbury’s has burst into 2017 with a new ad agency in tow and a fun, healthy living, multi-channel campaign that packs a punch.

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IKEA ‘Win at Sleeping’ / Mother

Feeling rundown? You're not alone. IKEA marked the passing of Blue Monday by encouraging us to get more sleep in its latest campaign.

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This week we take a look at the latest campaign from Royal Caribbean by Hometown London, which aims to capitalise on the rising popularity of cruises amongst younger holidaymakers.

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How would you feel if you received a partridge in a pear tree for Christmas? And then the same plus two turtle doves the day after? Anomaly has put together a darkly entertaining animated film that explores the effect the constant stream of gifts has on the subject of the classic Christmas carol 'The 12 days of Christmas'.

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This week’s campaign spotlight looks at the first episode of ‘Money Bite’, a new long-form video series from Natwest which the bank hopes will foster a deeper connection with the brand than a conventional ad campaign.

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Campaign Spotlight: Christmas Special

It's that time of year again! We've run through the best Christmas campaigns of 2016. Vote for your favourite in our annual poll and let us know who you think won Christmas 2016.

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This week our campaign spotlight takes a look at VW, which after a tough year is hoping to get its reputation back on track. With a cinematic and funny thriller for independent cinemas, it may be doing just that.

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It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.

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‘The Music Box’/ GiffGaff

With the Halloween season upon us, this week’s campaign spotlight looks at how mobile phone network GiffGaff seizes upon the opportunity to scare whilst taking a jab at its competitors.

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This week’s spotlight shines on an impressive and meaningful campaign by The British Heart Foundation which utilises the technical functions social networks have to offer in order to put into perspective the importance of CPR knowledge.

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The winners of Ocean Outdoor's Digital Creative competition were announced on Thursday 13 October and provide wonderful examples of the almost limitless possibilities presented by digital outdoor screens.

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Tabloids aren’t the only ones cashing in on news of Brad Pitt and Angelina Jolie’s divorce drama. This week we look at campaigns from two airliners: one which stood out for its real-time marketing and another which got lucky in its timing.

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Adidas ‘#MyNeoLabel’ / Iris

This week’s spotlight shines on a fun and innovative campaign for Adidas’ youth brand Neo which utilises popular social media channel Snapchat for a promotion that invites fans to tap into their inner fashion designer.

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Autumn has finally begun to set in and we are already feeling nostalgic for long summer days. This week we look back at the best pop-ups of Summer 2016.

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Kenzo ‘My Mutant Brain’ / Framework

Tired of the same old perfume ad clichés? This week we see Japanese fashion house Kenzo swap the boring for the bonkers, recruiting renowned filmmaker Spike Jonze to create a 4-minute frenzy with the help of ad agency Framework.

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Art Fund ‘See Everything’ / 101 London

Last week we focused on how charities can capitalise on trending apps for campaigns that matter. This week, we turn to a campaign that promotes cultural awareness. Is it really possible to see 20 million pieces of artwork in one day? And if so, would you want to? The Art Fund new initiative promoting its National Art Pass seeks to find out.

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Missing People 'Missing people' / BBH Barn

Pokémon GO has certainly taken the world by storm and become a hot topic in the press – and not for all the right reasons. However, creative interns at BBH Barn have cleverly taken advantage of the hype in their latest campaign for charity Missing People, demonstrating how gamers out roaming the streets can make a positive impact in the search for those that have disappeared.

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With virtual reality on the rise, media owners and advertisers are scrambling to involve themselves in the new technology and make it work for them. One such advertiser is Mondelez, which has created a new experience for families as part of its marketing for Cadbury Dairy Milk Buttons.

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What's more exciting than an ingenious use of data in digital out-of-home advertising? Grand Visual has done just that for Elizabeth Arden in a campaign which uses real-time pollution data to activate content letting Londoners know about its new smog-battling skincare product.

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This week's campaign spotlight shines on a new brand created for the charity Duchenne UK by WCRS. By encouraging others to get active, Duchenne UK hopes World's Strongest Boys will raise money for cihldren suffering from Duchenne Muscular Dystrophy.

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The European Championships and Wimbledon may have recently come to an end, but the summer's relentless programme of sport will soon resume. To generate buzz around the upcoming Olympic Games in Rio de Janeiro, the BBC have rolled out an animated film.

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Twenty years on from the Spice Girls' debut single Wannabe, we take a look at a new campaign from Project Everyone, which is reinventing the classic 90s pop video to fight for Girl Power across the globe.

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This week we take a look at the latest campaign from Lynx, which sees the Unilever brand continue to distance itself from its former style of 'ladvertising' through a series of insightful short films that explore what it is to be a modern man.

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With the European Championships under way, we've run through eight of the best campaigns in the run up to the tournament. See the ads for yourself and vote in our poll to decide which brand did itself proud this year.

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Baileys is the star of our Campaign Spotlight this week by being one of the first brands to use Instagram's new video carousel ad offering. Beginning this week, Baileys is publishing 'the world's first social soap opera', telling the tale of a pot of coffee's scandalous affair with a bottle of Baileys.

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Good football ads sometimes become as memorable as the tournaments themselves. One brand continuing this tradition is Carlsberg, which is taking full advantage of its status as ‘official beer’ of UEFA Euro 2016 with an array of ads to get fans across the country ready for kick off.

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Our attention this week is drawn to the new digital campaign for the Jeep Renegade, which through a clean new ad format and interactive film looks to make its mark by being less intrusive and more engaging.

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Eurostar ‘La Vie On Board’ – AKQA

Eurostar is the focus of this week's campaign spotlight, which has created a canvas of 200 images and videos for Instagram to promote its new London-Paris train.

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With children spending less and less time outside these days, Persil has released a film drawing attention to the importance of the outdoors by visiting the inmates of Wabash Valley Correctional Facility in the US.

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This week we take a look at two spoof videos for Aldi’s ongoing #AldiFavouriteThings campaign by McCann Manchester, which pay homage to two of the most memorable ads of the last 25 years.

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This week we focus on a collaboration between adland veteran Sir John Hegarty and his son Elliot for online shopping service The Chapar, which seeks to offer a solution to men for whom clothes shopping isn't an ideal way to spend a Saturday.

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This week's campaign spotlight looks at the latest work for The Body Shop by Mr. President, which encourages us to #TreatMumLikeAQueen this Mother's Day.

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Our campaign spotlight this week takes a look at Grey London's latest work for McVitie's, which through a new TV ad and app, represents the enduring power of 'catvertising'.

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The best advertising campaigns start from a magical idea which is brought to life by a team of great creatives. A new press and poster campaign for the V&A Museum of Childhood by AMV BBDO has taken that literally, as the series of posters feature children’s imaginary friends brought to life.

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It might feel like summer is a lifetime away, but our TV ad breaks at least are full of sun, sea and sand as travel companies realease their first campaigns of the year. This week we look at HomeAway's latest campaign which advises us that sharing isn't always caring .

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We’ve all had a tin of Quality Street containing something that isn’t chocolate around the house at some point in our lives; it’s a British institution. From Lego to home-baked treats, buying a tin of the stuff has simultaneously solved our confectionary and storage needs since time immemorial. And it’s this funny little of quirk of our everyday lives that is the focus of the brand’s new campaign for the London Underground.

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It’s 2016, we’re back at work, and our fleeting Christmas breaks are packing their bags for the journey from our short-term to long-term memories. It’s no surprise then that this is the time of year when many of us, still high off that last fix of freedom, start to plan our summer holidays. Snapping up the opportunity is Center Parcs which has this week launched ‘Bears’, its first campaign of the year, and through its artful storytelling the new campaign will no doubt strike a chord with its audience in a bid to make us reconnect with nature.

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To help us all prepare for the new season and the additional layers of clothing that come with it, H&M are about to unveil their Modern Essentials collection. And to promote their new range of men’s clothing, H&M have called upon two relatively unknown faces in David Beckham and Kevin Hart to star in an extended film.

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Last week’s campaign spotlight looked at the ways in which Legend was being promoted in the run up to its release, and this time round we find ourselves returning to the big screen as Sony release a Bond-themed TV ad for their new smartphone; the Xperia Z5. The new ad, which will first air on 1 October, stars Naomie Harris as Moneypenny on a mission to procure the new phone for Bond.

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In the week of the much-anticipated release of the East End gangster film Legend, starring Tom Hardy as both halves of the notorious Kray twins, we take a look at the multi-faceted marketing campaign that has been building up steam over the last couple of weeks in the run up to its release. In addition to a heavy presence through the conventional means of promotion across outdoor, print and online, StudioCanal has used the Krays’ old turf as a hub for marketing activity to drum up excitement in London and beyond.

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The first campaign to come of Pot Noodle’s hiring of Lucky Generals last year is one which sees the brand attempt to shed its slacker culture connotations and communicate with its primary demographic of young men by departing from the out-of-date ‘ladvertising’, from which brands are increasingly moving away. Find out why Pot Noodle's latest ad is our Campaign Spotlight this week...

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Vloggers

The world of vloggers is front and centre of the marketing industry at the moment. But what do you really know about how marketers are working with YouTubers and Vine stars and their massively lucrative audiences? We take a look at a selection of vlogger videos from the last week to see who's getting involved and review how these brand partnerships look..

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Back in the 80’s and 90’s, it was quite common for Ice T to release rap videos, but as far as I’m aware there has never been one made by an Iced Coffee. Until now. Jim Cregan, co-founder of Jimmy’s Iced Coffee and certified hipster, stars in his own full-length rap video by Fearlessly Frank, and his lyrical wizardry has landed him this week’s Campaign Spotlight.

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The Champions League, having moved out of its old digs at Sky and ITV and into its new home at BT Sport, is having a house party. A big house party. But when the cost of the move is £897 million and you’re inviting the best football players in Europe, BT Sport obviously had to push the boat out a bit and had to be our campaign spotlight

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Harvey Nichols latest campaign with Adam & Eve DDB and Blink sees them transform real in-store shoplifting footage into comical farce and set it to a grime soundtrack. Click here to find out more about our latest campaign spotlight...

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The latest Oasis campaign from The Corner puts transparency front and centre to fantastic effect. The six-sheet posters have arguably the most to-the-point message to consumers ever – ‘You’re thirsty. We’ve got sales targets’. ‘Refreshing Stuff’. Their straight-up honest makes this our Campaign Spotlight for this week

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After winning our praises for Persil’s ‘Teachers’ in our last campaign spotlight, DLKW Lowe and Unilever have struck gold again with another campaign, this time for Domestos, which injects a heavy dose of creativity and style into the cleaning sector. Entitled ‘Holiday’s Over’, Domestos’ print and OOH summer push features three pieces of creative depicting germs on holiday, enjoying the beach and soaking up the sun. But all is not as it seems.

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Unilever and DKLW Lowe continue to challenge “the ‘white t-shirt’ conventions of the laundry category”, and use the ‘Dirt is Good’ concept to do things more creatively. Enter Mr Frog, Mr Snail and Mr Cricket in their latest print and outdoor campaign, Teachers

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BMW 3 Series / BMW UK / FCB Inferno

A lot of great things came into the world in 1975. In the UK, national treasures Kate Winslet, David Beckham and Ant and Dec were born. From Germany, BMW delivered unto us the iconic 3 Series. Forty years and six generations later, the 3 Series is BMW’s best-selling model and is celebrating its birthday with a stylish and fun campaign from FCB Inferno.

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Renault ads have in the past caused mild controversy, see what they've gone for this time around with their latest campaign for the Twingo

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Campaign Spotlight on iFreeze iSave Birds Eye / Mischief PR / Havas Worldwide / Havas Media / Live & Breathe / Jam

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BRAD Campaign Spotlight on Dream Goal Budweiser / Anomaly London / Vizeum / Sky Media

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ALF looks at Chloé Love Story, Coty UK, OMD UK, Fuse Sport & Entertainment and Greyworld

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Nestlé / MoFilm / Rolo

ALF's Campaign Spotlight on Nestlé/MoFilm/Rolo

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Snickers / AMV BBDO

ALF Campaign Spotlight on Snickers/AMV BBDO

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Campaign Spotlight on Sennheiser, McKinney New York & Pictures in a Row

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TSB / Manning Gottlieb OMD / Talon / Joint

ALF's Campaign Spotlight on TSB / Manning Gottlieb OMD / Talon / Joint

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Campaign Spotlight on Life is better with cake - Mr. Kipling / JWT

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ALF's Campaign Spotlight on The National Trust's 50 Things to do Before You're 11 ¾

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