Posted on December 14, 2016
Virtual reality as a marketing channel looks set to be one of the most exciting marketing trends of 2017. We went to MBI's Virtual Reality Creative Summit to find out more about it.
Posted on November 21, 2016
As livestreaming continues to enjoy an explosive rise in popularity amongst media owners, brands and the public, we attended We Are Social's Live Streaming 101 event for some insight into the latest thing to disrupt the media industry.
Posted on September 27, 2016
With advertisers' expectations of TV changing, how should agencies be measuring and optimising TV? Calum Smeaton, CEO and founder of TVSquared, offers his perspective.
Posted on September 21, 2016
Here are ten things ALF took from Sorrell's speech and Q&A, ranging from Donald Trump, the health of the global economy and the problems with Facebook and Google.
Posted on August 12, 2016
A to-the-point, easily-digestible round up of the latest ABC consumer magazine release.
Posted on July 27, 2016
We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.
Posted on May 31, 2016
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reality, a technology for which mass-adoption may be just around the corner.
Posted on May 18, 2016
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will undoubtedly unearth new opportunities for marketers and consumers alike is artificial intelligence. Here is what GfK has to say on the topic.
Posted on May 4, 2016
BRAD caught up with the chief executive of the Internet Advertising Bureau (IAB), Guy Phillipson, to discuss the growing threat of ad blocking and how the industry is working to overcome it.
Posted on April 28, 2016
The majority of people working in the UK’s media and creative sector oppose Brexit and believe leaving the European Union will damage the global role of Britain’s film, TV and advertising sectors.
Posted on March 31, 2016
BRAD caught up with Alan Brydon, chief executive of out-of-home advertising trade body, Outsmart, to discuss the changes to the organisation following its rebrand from the Outdoor Media centre last year, and the latest developments in the sector.
Posted on February 17, 2016
A concise summary of the ups and downs in the consumer magazine sector for the second half of 2015.
Posted on January 27, 2016
Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then fear not, as here we run through five key takeaways of the Interaction.
Posted on December 8, 2015
Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...
Posted on October 8, 2015
We caught up with the founder of UKF, Luke Hood, to find out more about the man behind the brand that is now synonymous with dance music, its rise, and the ways that it has developed commercially since its inception.
Posted on October 7, 2015
Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his view.
Posted on September 24, 2015
Many Londoners were formally introduced to mobile payments in July this year when eager Apple users caused delays at Tube barriers across the city as they tried and failed to get out. Despite stumbling out of the gates, mobile payments are set to become the norm for everyday transactions by 2020. GfK's Courtney Bergh steers us through the marketing prospects for mobile payment...
Posted on September 23, 2015
We popped by Stylehaul to get their scoop on the next generation of creators on YouTube. Meet Emily Victoria-Canham, Gracie Francesca and Robin James - these are the YouTubers you need to get to know, if you want their legions of fans to love your brand.
Posted on August 18, 2015
This week frozen food giant Bird’s Eye has been brutally mocked by the internet for daring to suggest chicken dippers and potato waffles can be combined to make a delicious canapé or ‘civilised’ snack for kids. Massive fail, or could they be in on the joke with a viral advertising masterpiece?
Posted on August 13, 2015
A brief overview of the ups and downs for the consumer magazine sector for the first half of 2015
Posted on April 20, 2015
With millennials all grown up (the eldest are 34 this year), sociologists and marketers are starting to look at the generation due to succeed them. Who are the New Kids On The Block?
Mobile Video Awakens - Taking on the future of mobile video with Vdopia's European Vice President, Farzad Jamal
Posted on April 10, 2015
Mobile Video Awakens- Taking on the future of mobile video with Vdopia's European Vice President, Farzad Jamal