Blog

The ABC published its biannual consumer magazine release for the last six months of 2016 last week. Read our overview for a topline breakdown of this release's winners and losers.

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From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.

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Virtual reality as a marketing channel looks set to be one of the most exciting marketing trends of 2017. We went to MBI's Virtual Reality Creative Summit to find out more about it.

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As livestreaming continues to enjoy an explosive rise in popularity amongst media owners, brands and the public, we attended We Are Social's Live Streaming 101 event for some insight into the latest thing to disrupt the media industry.

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Think Differently About Linear TV

With advertisers' expectations of TV changing, how should agencies be measuring and optimising TV? Calum Smeaton, CEO and founder of TVSquared, offers his perspective.

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Here are ten things ALF took from Sorrell's speech and Q&A, ranging from Donald Trump, the health of the global economy and the problems with Facebook and Google.

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A to-the-point, easily-digestible round up of the latest ABC consumer magazine release.

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We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.

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GfK Tech Trends 2016: Virtual Reality

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reality, a technology for which mass-adoption may be just around the corner.

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GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will undoubtedly unearth new opportunities for marketers and consumers alike is artificial intelligence. Here is what GfK has to say on the topic.

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BRAD caught up with the chief executive of the Internet Advertising Bureau (IAB), Guy Phillipson, to discuss the growing threat of ad blocking and how the industry is working to overcome it.

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The majority of people working in the UK’s media and creative sector oppose Brexit and believe leaving the European Union will damage the global role of Britain’s film, TV and advertising sectors.

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BRAD caught up with Alan Brydon, chief executive of out-of-home advertising trade body, Outsmart, to discuss the changes to the organisation following its rebrand from the Outdoor Media centre last year, and the latest developments in the sector.

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A concise summary of the ups and downs in the consumer magazine sector for the second half of 2015.

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ABC Interaction 2016: Five things we learnt

Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then fear not, as here we run through five key takeaways of the Interaction.

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Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...

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BRAD Meets: Luke Hood – UKF

We caught up with the founder of UKF, Luke Hood, to find out more about the man behind the brand that is now synonymous with dance music, its rise, and the ways that it has developed commercially since its inception.

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What to do about engagement?

Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his view.

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The future of payments is mobile

Many Londoners were formally introduced to mobile payments in July this year when eager Apple users caused delays at Tube barriers across the city as they tried and failed to get out. Despite stumbling out of the gates, mobile payments are set to become the norm for everyday transactions by 2020. GfK's Courtney Bergh steers us through the marketing prospects for mobile payment...

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Meet Stylehaul's New Gen of YouTube Stars

We popped by Stylehaul to get their scoop on the next generation of creators on YouTube. Meet Emily Victoria-Canham, Gracie Francesca and Robin James - these are the YouTubers you need to get to know, if you want their legions of fans to love your brand.

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#fail or viral masterclass?

This week frozen food giant Bird’s Eye has been brutally mocked by the internet for daring to suggest chicken dippers and potato waffles can be combined to make a delicious canapé or ‘civilised’ snack for kids. Massive fail, or could they be in on the joke with a viral advertising masterpiece?

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A brief overview of the ups and downs for the consumer magazine sector for the first half of 2015

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The New Kids On The Block

With millennials all grown up (the eldest are 34 this year), sociologists and marketers are starting to look at the generation due to succeed them. Who are the New Kids On The Block?

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Mobile Video Awakens- Taking on the future of mobile video with Vdopia's European Vice President, Farzad Jamal

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BRAD is like the bible! If it's not in BRAD then it's generally not worth considering using. If they stopped publishing BRAD I would not know where to start!

Carrie Webster | Mindshare

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