ABCes reveal the Mail Online remains traffic leader

Mail Online retained the position as the most visited national newspaper website for the sixth consecutive month in June, while The Telegraph saw the biggest hike in daily visitors, according to the Audit Bureau of Circulations Electronic’s latest figures

Four of the five national newspaper websites continued to see traffic rises last month, with the Telegraph websites taking top spot for the biggest month-on-month rise in daily visitors at 6.72%, and the Mirror Group trouncing the rest for increase in monthly browsers, with a 4.28% month-on-month growth.  Only Guardian.co.uk saw a month-on-month dip in its monthly browsing figures, dropping slightly by 1.21%, and also seeing the lowest rise in daily visitors with 1.3%.

For the sixth month running The Mail Online continued to see the largest number of daily browsers, increasing month-on-month 3.99% to 2,485,431 visitors. The Associated Newspapers websites also saw the largest amount of monthly traffic, totalling 43,119,182, with Guardian.co.uk and Telegraph.co.uk trailing with 35,259,914 and 33,634,623 browsers a month respectively.

The Independent websites saw the lowest daily traffic, with 492,375 daily visitors, but this was a month-on-month increase of 2.16%, pushing it ahead of the Guardian.co.uk in terms of its month-on-month growth.

Click on media owner names for the full ABC Group Product Reports.

Associated Newspapers
: Mail Online
Daily average browsers: 2,485,431
Month on month change: +3.99% Year on year change: +44.15%
Monthly browsers: 43,119,182
Monthly change: +1.77% Yearly change: +46.80%

Guardian Media Group: Guardian.co.uk
Daily average browsers: 2,036,449
Monthly change: +1.30% Yearly change: +24.45%
Monthly browsers: 35,259,914
Monthly change: -1.21% Yearly change: +21.72%

Independent News & Media: Independent.co.uk
Daily average browsers: 492,375
Monthly change: +2.16% Yearly change: +11.54%
Monthly browsers: 10,592,144
Monthly change: +0.06% Yearly change: +13.26%

Mirror Group: Mirror Group Digital
Daily average browsers: 527,564
Monthly change: +5.01% Yearly change: +12.21%
Monthly browsers: 11,182,776
Monthly change: +4.28% Yearly change: +18.43%

Telegraph Newspapers: Telegraph.co.uk
Daily average browsers: 1,775,764
Monthly change: +6.72% Yearly change: +23.10%
Monthly browsers: 33,634,623
Monthly change: +3.49% Yearly change: +23.77%


Published on: 29/07/2010 14:36:00

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