Email 'key for marketers in 2009'
23 January 2009 12:35
Email is set to play a key role for marketing professionals in 2009, it is reported.
Paid search marketing and email-based campaigns could thrive as marketers look to highly-measurable methods in the recession, according to a new survey from Marketing Sherpa.
However, the firm advises marketing professionals not to take a scatter-gun approach when it comes to email campaigns.
"Be careful not to wear out your house lists with repeated messaging and offers," it warns.
With competition fierce, it suggests "the creation of more efficient and relevant email campaigns, through techniques such as creativity, personalisation, segmentation, list management [and] testing" will be the order of the day.
Another expert recently stated that websites are superior to blogs as a means of getting across business information.
Writing for examiner.com, Becky Sheetz-Runkle pointed out that items such as industry awards, press releases and news articles are more suited to a website.
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