If you're involved in sales or business development in the UK advertising sector ALF is a pre-requisite.

ALF is a monthly directory containing accurate and comprehensive information on the top UK advertisers, agencies and brands.

Each monthly edition contains detailed information on the top spending 1,000 advertisers and over 400 of the top billing agencies. A further 1,000 advertising agencies are listed in classified format providing address details, billings, personnel information and media splits.



A monthly email bulletin also forms part of a full subscription to ALF. This contains various key advertiser and agency personnel appointments as well as a list of new brands that have been appointed to agencies.

ALF is the essential resource to keep you in touch with the UK advertising sector. Maximise sales time by finding out quickly and easily who makes the advertising decisions for thousands of brands and effectively target prospects equipped with extensive knowledge of their responsibilities and the latest news on their brands.

All information on the top 1,000 advertisers and 400 agencies is telephone researched for every edition - ensuring that the information you use is always less than 6 weeks old.

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