UK Top 100 Advertisers Guide

Welcome to the first edition of Brad Insight's new Guide to the UK Top 100 Advertisers.

Our guide will provide you with an invaluable business resource. Whether you are looking to understand the marketing activity of a competitor, or conducting research into UK advertising spend, you will find a wealth of insight and commentary to improve your knowledge. You will also obtain vital 'inside' information to help in your pitch for business.

This guide has been specifically developed to provide an insight into the biggest spending sectors in the UK, showing how leading advertisers allocate their budgets and how this has changed over the past 5 years. Crammed full of essential facts, figures and analysis on the leading organisations within the top sectors, it's an essential tool for anyone looking for a detailed overview of advertising spend patterns.

It is fact that the current media landscape has never been more fragmented. The rise of new media, multi-channel TV and digital radio is changing consumers' behaviour, providing them with a greater choice of what they watch, listen to or read. These changes have made the life of marketers more difficult, needing to find new ways to communicate and reach the right audience.

As more specialist, digital channels appear, advertisers and media owners have become more aware of the need to avoid advertising wastage and for more specific audience targeting. Our guide allows you to 'drill down' into an organisation's expenditure history to gain the full picture.

Opportunities abound for media owners, advertisers and agencies within this altered media landscape. The UK Top 100 Advertisers guide provides a first point of reference for you to identify opportunities.



Price:

£310 per guide. *

* For subscribers to ALF or Genesis, a copy of this guide is included as part of your contract when you renew.

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