The UK Agency Guide

Who owns what in the advertising agency world?

Untangle the complexity of the agency landscape!

Over the last decade many independent agencies have become part of large advertising groups. The landscape is becoming increasingly complex and hard to unravel.

Brand teams, advertisers and media owners need clarity on who owns what before starting strategic discussions, to negotiate media more effectively and avoid brand conflicts.

Brad Insight has consolidated all the top networks in one, easy to view poster.

From Cello to Ogilvy, Saatchi to WCRS, and all other major networks, this guide is a simple solution to agency consolidation. You can check all the facts in an instant!

The wall chart enables you to quickly identify all agency links by network, umbrella company, parent or subsidiary. It provides a breakdown of all key services offered, whether full service, direct marketing, outdoor, digital & more. In addition, it quantifies agency size, by number of employees, together with a short-list of key sectors represented and the top clients.

Whether you need clarity for prospecting purposes, or for negotiating deals across agency groups, you will have all the answers…at your finger tips!

Price:

£75 per guide.

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